Discrimination in reference services: A critical review of “Are virtual reference services color blind?”
Here is a review of Pnina Shachaf and Sarah Horowitz’ 2006 article “Are virtual reference services color blind?“. It is an unobtrusive study of e-mail reference which purports to discover discrimination against Arabs and African-Americans based on the names appended to e-mail queries.
While I found the study very interesting, I also thought it was poorly designed, with multiple places where bias could have entered the study. Particularly, the authors did not sufficiently control for gender in measuring prejudice, something Shachaf did do in a follow-up study (see references).
Here is the PDF if you want it. The entire piece is below the cut.
Discrimination in reference services: A critical review of “Are virtual reference services color blind?”
Shachaf and Horowitz (2006) present in this study an examination of academic libraries’ virtual reference when serving culturally diversity patrons. The unobtrusive study was conducted by sending various sets of queries by e-mail to a number of Association of Research Libraries (ARL) reference services which differed only in the implicit ethnicity of the addressers’ names. From their findings the writers conclude that in all dimensions Arabs and African Americans received a poorer level of service when compared with Caucasians. While these conclusions may be valid, this examination of the authors’ methods and interpretations of the data will illustrate possible entry points for error and rival explanations. Given these possibilities we find that the authors’ stated conclusions are overly strong and ultimately unsupported.